YouTube Channel Art Tips
One of our more popular posts is about YouTube Channel Art, so we’ve updated it for 2021.
YouTube Channel Art, also known as the banner or banner art, is a key place to make a first impression and help viewers see […]
Video Advertising — Is It In Your Nonprofit Marketing Toolkit?
Video advertising is a tool that nonprofits should dare to think about. It’s especially helpful for reaching new audiences and getting viewers to sign up or donate to your organization. SCORE is doing it with their videos.
Is there a parallel at […]
YouTube Advertising Videos Are a Worthwhile Investment
YouTube advertising is the strongest form of social media advertising, introducing 18% of the new products customers find on social media and driving more conversions than any other platform. This conclusion comes from a study released in September by AOL Platforms based on 500 million […]
A Thank You Video to Promote Donor Retention
Many organizations use a thank you video to give donors a special thank you that comes from the heart. Here’s a great one from Doctors Without Borders that comes up immediately following a donation: Its simple message, in the […]
Planned Giving Marketing—Research Shows Words that Work
The 2014 National Conference on Philanthropic Planning (NCPP) in Anaheim, California, the national event of the Partnership for Philanthropic Planning had many fascinating presentations to improve planned giving marketing. […]
A Custom YouTube Thumbnail Will Make Your Videos Pop
YouTube thumbnails have always been part of your YouTube channel—the small clickable images that a viewer clicks on to look at videos.