Trapit is a great tool for personalized searching that produces visually appealing results. While Google Alerts can be a powerful tool for anything you need to watch like a hawk—like anything that names your organization itself—its approach is rather everything-and-the-kitchen-sink, and it seems to capture many things that are irrelevant or duplicate. AND it lacks visual appeal.

We at MiniMatters believe passionately in visual appeal. Of course—video producers must. But we don’t think you need to be a video producer to prefer this:

trapitnonprofitvideo Tip Tuesday: For personalized searching of the Web, compare Trapit to Google Alerts and see the power of the visual. %page

To this:

googlenonprofitvideo Tip Tuesday: For personalized searching of the Web, compare Trapit to Google Alerts and see the power of the visual. %page

Just as video can make a sad subject poignant, or a complex subject fascinating, Trapit makes personalized, automated web searching accessible and fun. The Web is a wonderful place—but it’s also still a wild, unmanageable frontier where everything changes quickly. If you put in your favorite topics on the Trapit Web site, you’ll get a daily email that looks much like the image above showing fresh content. Best of all, it seems to have less duplication than Google Alerts.

The world keeps changing. Sometimes change brings a great visual tool that’s easy to use, and that’s something we love.

If MiniMatters can help you improve the visual dynamism of your online marketing, or otherwise serve your video needs, we’d love to talk with you at 301-339-0339 or via email at [email protected].