Fine Brothers Productions, the makers of “Kids React to…” videos, use the opinions of ordinary kids. They have 1.5 million subscribers to their YouTube channel; they post new “Kids react to…” videos like the one below every week. In fact, the “Kids React to…” series won a 2012 Emmy for best viral video series with videos like this one:
Most organizations can create their own “Kids react to”-style videos without a lot of money. For example, it’s possible that kids or even adults have valuable insight on certain issues that your organization works on. If you’re working on a healthcare, for instance, why not solicit nurses’ reactions, or patients’ reactions? If you’re working on a business-related issue, perhaps you could gather the reactions of small business owners. Education: teachers, kids, parents. There’s a lot of possibilities. “Kids react to…” tends to focus on popular culture, but it’s an intriguing and easy video format that just might help you engage your audiences.