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Foundation Video Elements for an Organizational Video

2017-02-19T15:11:41-05:00

Many organizations make their first video a calling card—a video that showcases the business or nonprofit’s main activities, mission, key staff, and culture. It generates excitement and provides an introduction. When the Foundation for Community Association Research worked with MiniMatters to consider foundation video elements, they wanted just this kind of product—a video that would […]

Foundation Video Elements for an Organizational Video2017-02-19T15:11:41-05:00

Viral Video Versus Hero, Hub, and Hygiene Video

2017-01-23T14:07:02-05:00

Wikipedia describes the history of viral video as dating back to email distribution in 1995, and it’s probably fair to say that the idea of viral video has caught the imagination of organizations creating video many times. Who doesn’t want to create a video that will be shared millions of […]

Viral Video Versus Hero, Hub, and Hygiene Video2017-01-23T14:07:02-05:00

Great PR Requires a Great YouTube Channel

2017-01-23T14:07:02-05:00

PCNewsimageRecently PR News contacted MiniMatters for an article they were planning about YouTube and its importance to PR. The article opened as follows:

Elissa Leif, CEO of MiniMatters Video + Marketing, has started to spend more time working on YouTube channels for […]

Great PR Requires a Great YouTube Channel2017-01-23T14:07:02-05:00

Quick Video Is a Great Way to Share or Respond to Breaking News

2017-01-23T14:07:02-05:00

Nonprofits are in so many places where news happens–political news, noteworthy speeches, publications, and their own and other organization’s major conferences. By getting your organization set up to produce quick video–a short video produced very quickly–you can jump on these opportunities fast to raise your organization’s issues and profile. (Like a cheetah that […]

Quick Video Is a Great Way to Share or Respond to Breaking News2017-01-23T14:07:02-05:00

Ignite Presentations Ignited Planned Giving Days 2014

2017-01-23T14:07:02-05:00

JSSA – The Jewish Social Service AgencyPlanned Giving Days 2014Planned Giving Days is one of our favorite yearly events, and MiniMatters co-founder Elissa Leif volunteered as a track dean to coordinate the Ignite presentations that were a key feature of this year’s […]

Ignite Presentations Ignited Planned Giving Days 20142017-01-23T14:07:02-05:00

How Should Organizations Approach Rolling Out Video?

2017-01-23T14:07:03-05:00

It’s exciting when our clients are rolling out video. We love to watch the traffic grow. Making a number of videos at once realizes a number of advantages–you’ll save money in your video production costs, be able to realize a coherent plan for your video strategy, and make your own internal processes more efficient. But […]

How Should Organizations Approach Rolling Out Video?2017-01-23T14:07:03-05:00