You put so much energy into planning important events that sometimes it seems they go by in a blur. But the truth is, your special organization event doesn’t have to be over so fast. Our client the National Capital Gift Planning Council has a fantastic idea to use the video we produced for them to recruit members after their “Planned Giving Days 2012” conference this week.
Like many organizations, NCGPC employed our video production services to create a large-scale video to show at this, their biggest event of the year. The conference was a remarkable confluence of smart and serious people, and everyone we spoke with said the workshops and chances to interact with colleagues were incredibly valuable.
We too were proud to be a part of the educational side of Planned Giving Days, leading two roundtable sessions of “Using Video in Your Gift Planning Marketing” for conference attendees. We answered questions about video uses, including applications connected to planned giving, and showed two different legacy donor videos that inspired participants. Conference attendance was up significantly over last year, with many participants attending for the first time, and the excitement in the rooms and hallways was palpable.
NCGPC doesn’t want the excitement to end there, and they know that using the video they can build on the great atmosphere and professional education they provided at the conference. All attendees will receive a post-conference online survey, and the survey will lead into the chance to view the video again. This time, however, the video will include a clickable action button to join the organization.
It’s a splendid way to increase the return on investment of the resources NCGPC put into the video, and to make the case for membership to new attendees who were impressed by the conference. When they view the video on a computer, attendees see the clickable action button shown in the top right of the screenshot here for the full 3 1/2 minutes.
The uses of online video seem to grow every day, and we’re so proud to be part of our clients’ innovative ways of telling their stories.