True/False Friday: The latest technology can be a means of preserving the vulnerable past.

True.

If you’re surprised to contemplate that a suite of technology could be the means of preserving an indigenous culture, check out this video about the partnership between the Surui people and Google Earth, Trading Bows and Arrows for Laptops:

The Surui Cultural Map is a remarkable partnership. The video and the project show a blending of user-generated content and professional-generated content that gives authenticity and a good experience for the user. While we’ve never had the privilege at MiniMatters of working with a group quite like the Paiter Surui, at MiniMatters we’ve often made use of footage or images that were generated without professional assistance. Pro-generated and user-generated content often blend quite nicely. As professionals, our skill and knowledge allow for an integrated, professional presentation, while the user-generated content offers authenticity and footage possibilities that could not be gathered any other way.

Being video producers, we were also particularly struck by the videos embedded inside this video and by the Surui’s use of video to preserve elders’ stories. We believe that video can be particularly powerful when integrated with other dynamic marketing elements. It’s the core guiding principle of our Video + Marketing services.

If MiniMatters can help you use this insight or serve your other video needs, we’d love to talk with you at 301-339-0339 or via email at videos@minimatters.com.

2017-01-23T14:07:17+00:00

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