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So far minimatters has created 55 blog entries.

March 2015

How To Schedule YouTube Videos Using YouTube Video Scheduling

Settings for YouTube Video Scheduling How To Schedule YouTube Videos Using YouTube Video Scheduling %page

Scheduling YouTube videos to publish when it’s most strategic for you and your organization or company is something you can now do using YouTube scheduling features. If you use other social media, you are probably used to scheduling tweets, Facebook […]

January 2015

Effective and Easy Testimonial Videos

Testimonial Videos—A Great Way to Reach Out

Fewphoto 6 e1420297060458 Effective and Easy Testimonial Videos %page things are more powerful than personal testimonial videos. Yet what’s more daunting than trying to film people stating how much they love your organization and events? Finding the staff time, contacting members, and setting up equipment can seem insurmountable—even for […]

December 2014

Exciting News about Planned Giving & the IRA Rollover

Use the MiniMatters video to Quickly Spread the Word about the New IRA Rollover Rules

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There’s big news in the world of planned giving and the charitable IRA rollover.

On December 16, the Senate passed a short-term “tax extenders” bill that renews a series […]

September 2014

Good Stories Come With Good Story Collection Techniques

Good stories get everyone excited, and we’ve found they’re the basis for creating compelling video and other digital media. And if an organization builds good story collection techniques, they tend to get really good stories.

The Rockefeller Foundation reports on the value of good storytelling in digital media

RockefellerFoundationRept 300x233 Good Stories Come With Good Story Collection Techniques %pageWe […]

August 2014

A Foundation Video That Shows the Key Elements for an Organizational Video

Many organizations make their first video a calling card—a video that showcases the business or nonprofit’s main activities, mission, key staff, and culture. It generates excitement and provides an introduction. When the Foundation for Community Association Research approached MiniMatters to create this foundation video, they wanted just this kind of product—a video that would communicate […]

July 2014

Great PR Requires a Great YouTube Channel

PCNewsimage 230x300 Great PR Requires a Great YouTube Channel %pageRecently PR News contacted MiniMatters for an article they were planning about YouTube and its importance to PR. The article opened as follows:

Elissa Leif, CEO of MiniMatters Video + Marketing, has started to spend more time working on YouTube channels for […]