Testimonial Videos—A Great Way to Reach Out
Few things are more powerful than personal testimonial videos. Yet what’s more daunting than trying to film people stating how much they love your organization and events? Finding the staff time, contacting members, and setting up equipment can seem insurmountable—even for […]
Good stories get everyone excited, and we’ve found they’re the basis for creating compelling video and other digital media. And if an organization builds good story collection techniques, they tend to get really good stories.
The Rockefeller Foundation reports on the value of good storytelling in digital media
Many organizations make their first video a calling card—a video that showcases the business or nonprofit’s main activities, mission, key staff, and culture. It generates excitement and provides an introduction. When the Foundation for Community Association Research worked with MiniMatters to consider foundation video elements, they wanted just this kind of product—a video that would […]
Recently PR News contacted MiniMatters for an article they were planning about YouTube and its importance to PR. The article opened as follows:
Elissa Leif, CEO of MiniMatters Video + Marketing, has started to spend more time working on YouTube channels for […]