Project Description

This DEI Video highlights how Diversity, Equity, and Inclusion are a core part of the mission of a national organization that serves all kinds of small business owners.

Our client, SCORE, is a premier national organization supporting entrepreneurs through small business mentors and educational programs. This DEI Video showcases SCORE’s commitment to entrepreneurs from all walks of life and of any color, religion, sexual orientation, gender, age, or geographic location.

In this video, you can hear and see the diversity of people served by SCORE. Using our client’s script as the foundation, we crafted the video by repurposing footage we had filmed for previous SCORE videos. Combining SCORE’s current DEI outreach campaign messaging with repurposed footage not only added to the original video projects’ ROI, it also eliminated the need for in-person filming during these uncertain pandemic times. Here’s another SCORE video we produced last year using repurposed footage.

Diversity, Equity and Inclusion Videos

Many organizations are reviewing their programs and adjusting practices to be more diverse, equitable, and inclusive. MiniMatters has produced numerous videos to promote diversity, equity, and inclusion, such as this heritage month video, this anniversary video showing DEI principles in action, and this video to increase diversity in medical professions.

We’ve also produced videos presenting DEI research results, such as this health equity video and this gender in development video.

If your organization is focusing on DEI, you might consider how video could help share your story. And if you have existing footage from a past conference, gala, or other events, let’s explore how we could repurpose some of that footage into a video to meet your current needs.

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