To help reduce health disparities for Black, Indigenous, and People of Color, videos like this one can demonstrate your organization’s commitment to reducing racial and ethnic disparities in healthcare.

The IDSA Foundation recognized that communities of Black, Indigenous, and People of Color have been disproportionately affected by the COVID-19 pandemic, HIV, and other infectious diseases — and that more work is needed to build trust with these communities in medicine. Through this short video, Dr. Bisola Ojikutu of Brigham and Women’s Hospital shares how many BIPOC communities experience racial and ethnic disparities in HIV prevention, care, and treatment, and, now, with COVID-19. By bringing attention to this matter, she advocates for more Black and other diverse ID specialists to communicate with BIPOC communities and conduct the research needed for new medical and scientific discoveries.

Sharing the voices of people of color through video can demonstrate your organization’s commitment to reducing racial and ethnic disparities in health care.  By tapping into your community of knowledgeable and respected professionals within your field, your organization can offer a credible and much-needed voice to advocate for change.

MiniMatters has produced many medical and health videos, such as this health equity video for the American Board of Internal Medicine Foundation and this “Why I Give” video, also for IDSA Foundation. Check out our complete Portfolio for other examples and ideas.

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