As video producers and marketers, we get very interested in video statistics. Nielsen statistics, for example showed that over 163 million viewers watched over 26 billion videos online in a single month, May. That same month, comScore reported that the average American viewer watched about 22 hours of online video, and that about 85% percent of the U.S. Internet audience viewed online video.
While these are great bits of big picture information to have, they’re too abstract to be practical and usable at the level of your organization’s videos and campaigns. However, if you use YouTube as one of your hosting platforms, YouTube Insight is a great way to understand key statistics and events in the life of your video, and to hone strategies for drawing additional viewers to your video and others on your channel.