Monthly Archives: July 2014

July 22, 2014

Great PR Requires a Great YouTube Channel


PCNewsimage 230x300 Great PR Requires a Great YouTube Channel %pageRecently PR News contacted MiniMatters for an article they were planning about YouTube and its importance to PR. The article opened as follows:

Elissa Leif, CEO of MiniMatters Video + Marketing, has started to spend more time working on YouTube channels for […]

Crowdfunding and Video Are a Match Made in Heaven


Crowdfunding means exactly what it sounds like: funding from a crowd. When you use crowdfunding, you solicit donations from a number of people for a particular project, and, depending on the model, they may only pay if you gain the funding you need. It lets projects that can attract as little as $10 from many […]