Many organizations make their first video a calling card—a video that showcases the business or nonprofit’s main activities, mission, key staff, and culture. It generates excitement and provides an introduction. When the Foundation for Community Association Research worked with MiniMatters to consider foundation video elements, they wanted just this kind of product—a video that would communicate their core mission:
Four foundation video elements for a great video
FCAR’s video exemplifies these four key foundation video elements:
- Strong branding and messaging
- Showing key people—executives, donors, and beneficiaries
- Communicating the challenge the foundation answers
- A call to action
The fifth important thing—distribution of your video
Your organizational video will have much more impact if people watch it! Here are some great ways to show and distribute a video, specific to an association foundation video:
- Show your foundation video at your association’s annual conference
- Show your foundation video at a specific donor reception or event focused on the foundation
- Show your foundation video at other conference venues—kiosks, hotel room tvs, buses
- Place your foundation video on thumb drives and give them to donors to watch
- Distribute your video on social media as soon as it is shown at the conference
- Email your foundation video to attendees after the annual conference
However you choose to distribute your video, we bet it’ll be one of the most talked-about pieces of your organization’s fundraising or marketing efforts.
If MiniMatters can help you with business video, fundraising video, association video, or other video production needs, we’d love to provide an estimate through our online form, talk with you at 301-339-0339, or communicate via email at [email protected]. We serve associations, foundations, nonprofits, and businesses primarily in Washington, DC, Maryland, and northern Virginia.