They’re called intros and outros—short video bits that you can create once and attach to all your videos. If you’ll excuse the low-tech metaphor (we love low-tech), they’re kind of like book ends.
The book ends keep the books in between as tidy as possible. And in this case, the book ends give the whole shelf a message: READ/BOOK. The message is that the books aren’t there just to be looked upon and admired, but actually to be read. They’re not just colored objects; they’re repositories of knowledge that a person can easily access.
Intros typically place your video in a broader context, such as a project to document your organization’s impact through a series of videos focusing on beneficiaries. They usually include a logo. Outros typically emphasize branding; they’re often as simple as an animated logo.
We have a simple logo outro included in our client’s kind testimonial, which you can play here:
Some uses we can imagine for intros and outros include:
- Adding a professional touch to DIY video.
- Adding a unifying message to videos contributed by member organizations, chapters, or parts of an organizations.
- Transcending the limitations of short form video by marking videos as episodes.
- Ensuring unified branding across a range of videos including marketing videos, fundraising videos, and instructional videos.
Intro and outros add a professional touch when they’re done right. YouTube and Vimeo both make it easy to add intros and outros to your videos; other video platforms may have a similar feature.
They’re not unlike something we’ve established for our blog posts: virtually all of our blog posts open with a feature title, and close with an italicized reminder of how to reach us and how much we’d like to hear from you. We hope you’ve been enjoying these touches.