MiniMatters Archives - Page 27 of 27 - Video Production Washington DC

True/False Friday: You’re not ready for video.

March 16th, 2012|True/False Friday|

False. Of course it’s possible that your organization is really not ready to create a video, but we at MiniMatters have found that it’s a common error to believe that organizations need an extensive presence on social media before trying […]

Tip Tuesday: There are no rules for determining the right length for video.

March 13th, 2012|Tip Tuesday|

Others may be debating what the Stop Kony video says about the power of social media and whether the video is misleading and why it went so viral, but something we noticed is how long this […]

True/False Friday: It’s impossible to take people directly from a video to your donation page.

March 9th, 2012|True/False Friday|

False. There are techniques to directly connect your video to your donation page. In fact, as a nonprofit you can measurably improve your fundraising results if there is a close connection between the video and your donation page. At MiniMatters we […]

Tip Tuesday: Using text boxes on YouTube

March 6th, 2012|Tip Tuesday|

We manage our client Shizumi Kodomo Dance Troupe’s Nonprofit YouTube channel, and lately we’ve been experimenting with text boxes, which are one type of what YouTube calls “annotations.” Annotations are add-ons to videos that are available in a variety of […]