True/False Friday: Email is so 2011 for nonprofits
False. There’s a new report this week from Nonprofit Technology Network (NTEN) and M+R Research Labs that distills statistics from 44 nonprofits’ success in the calendar year 2011 with email, Facebook, and Twitter. Forty-four may not sound huge, but they say they […]
True/False Friday: You should treat video with as much care as your other marketing pieces.
True. The look and feel of your video should suit your overall branding. Sometimes, the video equivalent of this might be OK:
But there are […]
But there are […] True/False Friday: It’s impossible to take people directly from a video to your donation page.
False. There are techniques to directly connect your video to your donation page. In fact, as a nonprofit you can measurably improve your fundraising results if there is a close connection between the video and your donation page.
At MiniMatters we […]