video advertising

Video Advertising — Is It In Your Nonprofit Marketing Toolkit?

2020-05-30T18:56:52-04:00November 9th, 2016|Video Marketing|

Video advertising is a tool that nonprofits should dare to think about. It’s especially helpful for reaching new audiences and getting viewers to sign up or donate to your organization. SCORE is doing it with their videos.

Is there a parallel at […]

Tip Tuesday: Bumper videos are a great innovation based on a traditional broadcasting technique.

2017-01-23T14:07:15-05:00September 11th, 2012|Featured, Tip Tuesday|

An old broadcasting term, “bumper,” is getting new life in online video. Traditionally a bumper was a brief announcement that preceded an advertisement break and then followed it. It would remind you what show or network you were watching after […]