Video Library – 5 Tips to Build Yours by Filming at the Office
Here are 5 tips that will help you succeed with office-based video filming as a way to grow your organization’s video library.
YouTube Advertising Videos Are a Worthwhile Investment
YouTube advertising is the strongest form of social media advertising, introducing 18% of the new products customers find on social media and driving more conversions than any other platform. This conclusion comes from a study released in September by AOL Platforms based on 500 million […]
A Thank You Video to Promote Donor Retention
Many organizations use a thank you video to give donors a special thank you that comes from the heart. Here’s a great one from Doctors Without Borders that comes up immediately following a donation: Its simple message, in the […]
Planned Giving Marketing—Research Shows Words that Work
The 2014 National Conference on Philanthropic Planning (NCPP) in Anaheim, California, the national event of the Partnership for Philanthropic Planning had many fascinating presentations to improve planned giving marketing. […]
Showcasing a Partnership in Video for Coalitions and Networks
The National Fish Habitat Partnership recently contracted us to create the second in their series of stream preservation videos. The result was an example of how video can both benefit from partnership and foster it—all in service of the goals […]
How to Market a Planned Giving Program in 30 Seconds
A planned giving program is an opportunity for nonprofits to realize a substantial boost in their ability to do great work, and for donors to give poignant meaning to one of the most important processes in their lives. We believe […]