Association videos benefit from a collaborative process.
As we discussed last week, successful collaboration is the foundation of a good video. Association videos, in particular, can gain quite a return from carefully thinking through how to structure internal or external collaborations in order to create the most appealing and effective videos.
As part of the half-day workshop “Moving Pictures, Moving the Mission: Video as a Key Association Tool,” which was held at the American Society of Association Executives (ASAE) earlier this month, our very own Elissa Leif gave a presentation about video collaboration. Adam Dylewski of ACS digital services and Jeff Ghannam of Crystal Communications co-presented, and together they laid out the various advantages of collaboration and detailed how the degree of complexity of the needed video(s) could lead to different solutions.
Fittingly, our presentation team collaborated on a Prezi that accompanied the presentation. You can see it here.
During the event, we once again witnessed the awesome power of the dynamic Prezi over PowerPoint. But we also came away with some keen observations on how seriously association professionals are taking video. By a show of hands, we learned that almost all of the associations represented in the audience had been using video extensively and that the majority of them had been making association videos for at least four or five years already. Nonetheless, nearly all of them still wanted to learn how to make their own videos better.
Developing a strong collaborative foundation is a great place to start to do that.
If MiniMatters can help you at all with fundraising videos, association videos, or other video production needs, we’d love to talk with you at 301-339-0339 or via email at [email protected]. We serve associations, foundations, and businesses primarily in Washington, DC, Maryland, and northern Virginia.