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Animated Video Gets Donors to Raise Hands for Planned Giving

2018-09-10T20:43:13-04:00

Animated video is a useful planned giving tool

In 2015, the National Center for Homeopathy (NCH) used this customizable, animated video from MiniMatters to reach their members via the web, email blasts and social media, and raise awareness around planned giving opportunities. In response, four donors raised their hands to make planned gifts.

Animated Video Gets Donors to Raise Hands for Planned Giving2018-09-10T20:43:13-04:00

How To Schedule YouTube Videos Using YouTube Video Scheduling

2019-04-04T14:53:56-04:00

Settings for YouTube Video Scheduling How To Schedule YouTube Videos Using YouTube Video Scheduling %page

Scheduling YouTube videos to publish when it’s most strategic for you and your organization or company is something you can now do using YouTube scheduling features. If you use other social media, you are probably used to scheduling tweets, Facebook posts, […]

How To Schedule YouTube Videos Using YouTube Video Scheduling2019-04-04T14:53:56-04:00

Online Fundraising With Video Stands Out

2019-04-04T15:26:58-04:00

Our client SOS Children’s Villages – USA  faced a dilemma. Like many nonprofits that do great work in Africa, they are experiencing rising costs because of Ebola. How do they get their message of financial need across quickly to U.S. audiences? The two-minute video below is the answer.

Anyone who […]

Online Fundraising With Video Stands Out2019-04-04T15:26:58-04:00

YouTube Advertising Videos Are a Worthwhile Investment

2017-01-23T14:07:01-05:00

YouTube advertising is the strongest form of social media advertising, introducing 18% of the new products customers find on social media and driving more conversions than any other platform. This conclusion comes from a study released in September by AOL Platforms based on 500 million clicks, 15 million conversions and three billion impressions across […]

YouTube Advertising Videos Are a Worthwhile Investment2017-01-23T14:07:01-05:00

A Thank You Video to Promote Donor Retention

2019-04-04T15:33:23-04:00

Many organizations use a thank you video to give donors a special thank you that comes from the heart. Here’s a great one from Doctors Without Borders that comes up immediately following a donation:

Its simple message, in the words of someone doing Doctors Without Borders’ great work, “We could not do this work without […]

A Thank You Video to Promote Donor Retention2019-04-04T15:33:23-04:00

Planned Giving Marketing—Research Shows Words that Work

2017-01-23T14:07:01-05:00

The 2014 National Conference on Philanthropic Planning (NCPP) in Anaheim, California, the national event of the Partnership for Philanthropic Planning had many fascinating presentations to improve planned giving marketing. One of great interest to nonprofit fundraisers and marketers was “Golden Nuggets from Ivory Towers: Recent Powerful Research Impacting Gift […]

Planned Giving Marketing—Research Shows Words that Work2017-01-23T14:07:01-05:00