fundraising

True/False Friday: If you build your video, they will come.

2017-01-23T14:07:19-04:00

We don’t expect you to be surprised that this is another false assertion on our true/false Friday feature. And yet there’s a danger that organizations build up a huge amount of enthusiasm and momentum to make a fantastic video, then watch the video, sigh in contentment at how well it articulates their point–and hardly use it […]

True/False Friday: If you build your video, they will come.2017-01-23T14:07:19-04:00

True/False Friday: You’re not ready for video.

2017-01-23T14:07:20-04:00

False.  Of course it’s possible that your organization is really not ready to create a video, but we at MiniMatters have found that it’s a common error to believe that organizations need an extensive presence on social media before trying video. Video has to be a tool instead of an endpoint–you need to draw attention […]

True/False Friday: You’re not ready for video.2017-01-23T14:07:20-04:00

True/False Friday: It’s impossible to take people directly from a video to your donation page.

2017-01-23T14:07:20-04:00

False.  There are techniques to directly connect your video to your donation page. In fact, as a nonprofit you can measurably improve your fundraising results if there is a close connection between the video and your donation page.

At MiniMatters we provide a customizable button right on the video screen to create a seamless connection between […]

True/False Friday: It’s impossible to take people directly from a video to your donation page.2017-01-23T14:07:20-04:00

Tip Tuesday: Using text boxes on YouTube

2017-01-23T14:07:20-04:00

We manage our client Shizumi Kodomo Dance Troupe’s Nonprofit YouTube channel, and lately we’ve been experimenting with text boxes, which are one type of what YouTube calls “annotations.” Annotations are add-ons to videos that are available in a variety of formats. Annotations can include links to other YouTube videos or to YouTube channels. For Shizumi […]

Tip Tuesday: Using text boxes on YouTube2017-01-23T14:07:20-04:00