People may spend more time on social media than they do looking at their email, and teenagers may prefer to text, but email is still a powerful tool for connection. We’re old enough to realize how fast and convenient it is, and how different it is from a website […]
We don’t expect you to be surprised that this is another false assertion on our true/false Friday feature. And yet there’s a danger that organizations build up a huge amount of enthusiasm and momentum to make a fantastic video, then watch the video, sigh in contentment at how well it articulates their point–and hardly use it […]
False. Of course it’s possible that your organization is really not ready to create a video, but we at MiniMatters have found that it’s a common error to believe that organizations need an extensive presence on social media before trying video. Video has to be a tool instead of an endpoint–you need to draw attention […]
False. There are techniques to directly connect your video to your donation page. In fact, as a nonprofit you can measurably improve your fundraising results if there is a close connection between the video and your donation page.
At MiniMatters we provide a customizable button right on the video screen to create a seamless connection between […]
We manage our client Shizumi Kodomo Dance Troupe’s Nonprofit YouTube channel, and lately we’ve been experimenting with text boxes, which are one type of what YouTube calls “annotations.” Annotations are add-ons to videos that are available in a variety of formats. Annotations can include links to other YouTube videos or to YouTube channels. For Shizumi […]