MiniMatters

Exciting News about Planned Giving & the IRA Rollover

2017-01-23T14:07:01-04:00

Use the MiniMatters video to Quickly Spread the Word about the New IRA Rollover Rules

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There’s big news in the world of planned giving and the charitable IRA rollover.

On December 16, the Senate passed a short-term “tax extenders” bill that renews a series […]

Exciting News about Planned Giving & the IRA Rollover2017-01-23T14:07:01-04:00

YouTube Advertising Videos Are a Worthwhile Investment

2017-01-23T14:07:01-04:00

YouTube advertising is the strongest form of social media advertising, introducing 18% of the new products customers find on social media and driving more conversions than any other platform. This conclusion comes from a study released in September by AOL Platforms based on 500 million clicks, 15 million conversions and three billion impressions across […]

YouTube Advertising Videos Are a Worthwhile Investment2017-01-23T14:07:01-04:00

A Thank You Video to Promote Donor Retention

2019-04-04T15:33:23-04:00

Many organizations use a thank you video to give donors a special thank you that comes from the heart. Here’s a great one from Doctors Without Borders that comes up immediately following a donation:

Its simple message, in the words of someone doing Doctors Without Borders’ great work, “We could not do this work without […]

A Thank You Video to Promote Donor Retention2019-04-04T15:33:23-04:00

Planned Giving Marketing—Research Shows Words that Work

2017-01-23T14:07:01-04:00

The 2014 National Conference on Philanthropic Planning (NCPP) in Anaheim, California, the national event of the Partnership for Philanthropic Planning had many fascinating presentations to improve planned giving marketing. One of great interest to nonprofit fundraisers and marketers was “Golden Nuggets from Ivory Towers: Recent Powerful Research Impacting Gift […]

Planned Giving Marketing—Research Shows Words that Work2017-01-23T14:07:01-04:00

Showcasing a Partnership in Video–A Video Example for Coalitions and Networks

2017-01-23T14:07:01-04:00

The National Fish Habitat Partnership recently contracted us to create the second in their series of stream preservation videos. The result was an example of how video can both benefit from partnership and foster it—all in service of the goals a team of partners is working to achieve. The video spotlights restoration efforts on Grape […]

Showcasing a Partnership in Video–A Video Example for Coalitions and Networks2017-01-23T14:07:01-04:00

How to Market a Planned Giving Program in 30 Seconds

2017-01-23T14:07:01-04:00

A planned giving program is an opportunity for nonprofits to realize a substantial boost in their ability to do great work, and for donors to give poignant meaning to one of the most important processes in their lives. We believe that anything as important as planned giving deserves the dynamic presentation of a short video, […]

How to Market a Planned Giving Program in 30 Seconds2017-01-23T14:07:01-04:00