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Viral Video Versus Hero, Hub, and Hygiene Video
Viral Video Versus Hero, Hub, and Hygiene Video

Featured, Uncategorized

Viral Video Versus Hero, Hub, and Hygiene Video

MiniMatters2022-09-07T16:35:53-04:00August 5th, 2014|Featured, Uncategorized|

Wikipedia describes the history of viral video as dating back to email distribution in 1995, and it’s probably fair to say that the idea of viral video has caught the imagination of organizations creating […]

Great PR Requires a Great YouTube Channel
Great PR Requires a Great YouTube Channel

Featured, Uncategorized

Great PR Requires a Great YouTube Channel

minimatters2017-01-23T14:07:02-05:00July 22nd, 2014|Featured, Uncategorized|

Recently PR News contacted MiniMatters for an article they were planning about YouTube and its importance to PR. The article opened as follows:

Elissa Leif, CEO […]

Crowdfunding and Video Are a Match Made in Heaven
Crowdfunding and Video Are a Match Made in Heaven

Fundraising Videos

Crowdfunding and Video Are a Match Made in Heaven

minimatters2020-04-08T16:14:27-04:00July 8th, 2014|Fundraising Videos|

Crowdfunding means exactly what it sounds like: funding from a crowd. When you use crowdfunding, you solicit donations from a number of people for a particular project, and, depending on the model, they may only pay if you gain the […]

Quick Video Is a Great Way to Share or Respond to Breaking News
Quick Video Is a Great Way to Share or Respond to Breaking News

Featured, Uncategorized

Quick Video Is a Great Way to Share or Respond to Breaking News

MiniMatters2017-01-23T14:07:02-05:00June 17th, 2014|Featured, Uncategorized|

Nonprofits are in so many places where news happens–political news, noteworthy speeches, publications, and their own and other organization’s major conferences. By getting your organization set up to produce quick video–a short video produced very quickly–you can […]

What’s the Impact of Facebook Autoplay?
What’s the Impact of Facebook Autoplay?

Video and Social Media

What’s the Impact of Facebook Autoplay?

MiniMatters2020-04-08T21:15:56-04:00May 6th, 2014|Video and Social Media|

If you use Facebook with any regularity, you’ve probably been noticing since December the effects of Facebook autoplay–just loading a page with a video on it causes the video to play, although sound doesn’t kick in until you click on […]

How Should Organizations Approach Rolling Out Video?
How Should Organizations Approach Rolling Out Video?

Featured, Uncategorized

How Should Organizations Approach Rolling Out Video?

MiniMatters2017-01-23T14:07:03-05:00April 29th, 2014|Featured, Uncategorized|

It’s exciting when our clients are rolling out video. We love to watch the traffic grow. Making a number of videos at once realizes a number of advantages–you’ll save money in your video production costs, be able to realize a […]