online video Archives - Video Production Washington DC

YouTube Advertising Videos Are a Worthwhile Investment
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YouTube Advertising Videos Are a Worthwhile Investment

YouTube

YouTube Advertising Videos Are a Worthwhile Investment

December 9th, 2014|YouTube|

YouTube advertising is the strongest form of social media advertising, introducing 18% of the new products customers find on social media and driving more conversions than any other platform. This conclusion comes from a study released in September by AOL Platforms based on 500 million […]

Planned Giving Marketing—Research Shows Words that Work
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Planned Giving Marketing—Research Shows Words that Work

Planned Giving

Planned Giving Marketing—Research Shows Words that Work

November 11th, 2014|Planned Giving|

The 2014 National Conference on Philanthropic Planning (NCPP) in Anaheim, California, the national event of the Partnership for Philanthropic Planning had many fascinating presentations to improve planned giving marketing. […]

A Custom YouTube Thumbnail Will Make Your Videos Pop
A Custom YouTube Thumbnail Will Make Your Videos Pop

YouTube

A Custom YouTube Thumbnail Will Make Your Videos Pop

September 30th, 2014|YouTube|

YouTube thumbnails have always been part of your YouTube channel—the small clickable images that a viewer clicks on to look at videos.

YouTube thumbnails are a major piece of your channel

You can use thumbnails in a variety of sizes on your […]

Video Makes Year-End Fundraising Effective
Video Makes Year-End Fundraising Effective

Fundraising Videos

Video Makes Year-End Fundraising Effective

September 16th, 2014|Fundraising Videos|

Year-end is an intense time for MiniMatters’ clients–and no wonder! As Network for Good reports, fundraising gets a huge year-end boost, with 30% of donations occurring in December. As the Network for Good’s Digital Index terms them, “generous procrastinators” dominate […]

Good Stories Come With Good Story Collection Techniques
Good Stories Come With Good Story Collection Techniques

Video Storytelling

Good Stories Come With Good Story Collection Techniques

September 2nd, 2014|Video Storytelling|

Good stories get everyone excited, and we’ve found they’re the basis for creating compelling video and other digital media. And if an organization builds good story collection techniques, they tend to get really good stories.

The Rockefeller Foundation reports on the […]

Foundation Video Elements for an Organizational Video
Foundation Video Elements for an Organizational Video

Featured, Uncategorized

Foundation Video Elements for an Organizational Video

August 19th, 2014|Featured, Uncategorized|

Many organizations make their first video a calling card—a video that showcases the business or nonprofit’s main activities, mission, key staff, and culture. It generates excitement and provides an introduction. When the Foundation for Community Association Research worked with MiniMatters […]