Planned Giving Marketing—Research Shows Words that Work
The 2014 National Conference on Philanthropic Planning (NCPP) in Anaheim, California, the national event of the Partnership for Philanthropic Planning had many fascinating presentations to improve planned giving marketing. […]
A Custom YouTube Thumbnail Will Make Your Videos Pop
YouTube thumbnails have always been part of your YouTube channel—the small clickable images that a viewer clicks on to look at videos.
YouTube thumbnails are a major piece of your channel
You can use thumbnails in a variety of sizes on your […]
Video Makes Year-End Fundraising Effective
Year-end is an intense time for MiniMatters’ clients–and no wonder! As Network for Good reports, fundraising gets a huge year-end boost, with 30% of donations occurring in December. As […]
Good Stories Come With Good Story Collection Techniques
Good stories get everyone excited, and we’ve found they’re the basis for creating compelling video and other digital media. And if an organization builds good story collection techniques, they tend to get really good stories.
The Rockefeller Foundation reports on the […]
Foundation Video Elements for an Organizational Video
Many organizations make their first video a calling card—a video that showcases the business or nonprofit’s main activities, mission, key staff, and culture. It generates excitement and provides an introduction. When the Foundation for Community Association Research worked with MiniMatters […]