A Thank You Video to Promote Donor Retention
Many organizations use a thank you video to give donors a special thank you that comes from the heart. Here’s a great one from Doctors Without Borders that comes up immediately following a donation: Its simple message, in the […]
Planned Giving Marketing—Research Shows Words that Work
The 2014 National Conference on Philanthropic Planning (NCPP) in Anaheim, California, the national event of the Partnership for Philanthropic Planning had many fascinating presentations to improve planned giving marketing. […]
How to Market a Planned Giving Program in 30 Seconds
A planned giving program is an opportunity for nonprofits to realize a substantial boost in their ability to do great work, and for donors to give poignant meaning to one of the most important processes in their lives. We believe […]
A Custom YouTube Thumbnail Will Make Your Videos Pop
YouTube thumbnails have always been part of your YouTube channel—the small clickable images that a viewer clicks on to look at videos.
YouTube thumbnails are a major piece of your channel
You can use thumbnails in a variety of sizes on your […]Foundation Video Elements for an Organizational Video
Many organizations make their first video a calling card—a video that showcases the business or nonprofit’s main activities, mission, key staff, and culture. It generates excitement and provides an introduction. When the Foundation for Community Association Research worked with MiniMatters […]