A Custom YouTube Thumbnail Will Make Your Videos Pop
YouTube thumbnails have always been part of your YouTube channel—the small clickable images that a viewer clicks on to look at videos.
Video Makes Year-End Fundraising Effective
Year-end is an intense time for MiniMatters’ clients–and no wonder! As Network for Good reports, fundraising gets a huge year-end boost, with 30% of donations occurring in December. As the Network for Good’s Digital Index terms them, “generous procrastinators” dominate […]
Good Stories Come With Good Story Collection Techniques
Good stories get everyone excited, and we’ve found they’re the basis for creating compelling video and other digital media. And if an organization builds good story collection techniques, they tend to get really good stories.
The Rockefeller Foundation reports on the […]
Foundation Video Elements for an Organizational Video
Many organizations make their first video a calling card—a video that showcases the business or nonprofit’s main activities, mission, key staff, and culture. It generates excitement and provides an introduction. When the Foundation for Community Association Research worked with MiniMatters […]
Viral Video Versus Hero, Hub, and Hygiene Video
Wikipedia describes the history of viral video as dating back to email distribution in 1995, and it’s probably fair to say that the idea of viral video has caught the imagination of organizations creating […]
Great PR Requires a Great YouTube Channel
Recently PR News contacted MiniMatters for an article they were planning about YouTube and its importance to PR. The article opened as follows:
Elissa Leif, CEO […]