planned giving

Exciting News about Planned Giving & the IRA Rollover

2017-01-23T14:07:01+00:00

Use the MiniMatters video to Quickly Spread the Word about the New IRA Rollover Rules

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There’s big news in the world of planned giving and the charitable IRA rollover.

On December 16, the Senate passed a short-term “tax extenders” bill that renews a series […]

How to Market a Planned Giving Program in 30 Seconds

2017-01-23T14:07:01+00:00

A planned giving program is an opportunity for nonprofits to realize a substantial boost in their ability to do great work, and for donors to give poignant meaning to one of the most important processes in their lives. We believe that anything as important as planned giving deserves the dynamic presentation of a short video, […]

Donor Stories Are Perfect for Planned Giving Programs

2017-01-23T14:07:08+00:00

There is growing interest in using donor stories in planned giving marketing, and MiniMatters was invited to show some donor story videos—and present about some of the science that supports this marketing method—at the Partnership for Philanthropic Planning’s 2013 National Conference on Philanthropic Planning.

Science supports videos that tell donor stories

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Planned Giving Is a Natural for Great Storytelling

2017-01-23T14:07:10+00:00

We’re very excited that MiniMatters’ Elissa Leif will lead a workshop about inspired storytelling along with Kathy Swayze, President of Impact Communications, as part of Planned Giving Days 2013. As video producers we consider storytelling to be a key part of fundraising, and we have seen it be especially […]