planned giving

January 2016

December 2014

Exciting News about Planned Giving & the IRA Rollover

Use the MiniMatters video to Quickly Spread the Word about the New IRA Rollover Rules

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There’s big news in the world of planned giving and the charitable IRA rollover.

On December 16, the Senate passed a short-term “tax extenders” bill that renews a series […]

October 2014

How to Market a Planned Giving Program in 30 Seconds

A planned giving program is an opportunity for nonprofits to realize a substantial boost in their ability to do great work, and for donors to give poignant meaning to one of the most important processes in their lives. We believe that anything as important as planned giving deserves the dynamic presentation of a short video, […]

October 2013

Donor Stories Are Perfect for Planned Giving Programs

There is growing interest in using donor stories in planned giving marketing, and MiniMatters was invited to show some donor story videos—and present about some of the science that supports this marketing method—at the Partnership for Philanthropic Planning’s 2013 National Conference on Philanthropic Planning.

Science supports videos that tell donor stories

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June 2013

Planned Giving Days 2013 Was Inspiring

clay storyteller 500 200x300 Planned Giving Days 2013 Was Inspiring %pageThe organizers of Planned Giving Days 2013 created a great program, which included a fascinating keynote address on the first day from Dr. Russell James. Using MRI scans that showed what parts of the brain react when subjects think about planned giving […]

May 2013