planned giving

January 8, 2016

December 19, 2014

Exciting News about Planned Giving & the IRA Rollover


Use the MiniMatters video to Quickly Spread the Word about the New IRA Rollover Rules

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There’s big news in the world of planned giving and the charitable IRA rollover.

On December 16, the Senate passed a short-term “tax extenders” bill that renews a series […]

October 14, 2014

How to Market a Planned Giving Program in 30 Seconds


A planned giving program is an opportunity for nonprofits to realize a substantial boost in their ability to do great work, and for donors to give poignant meaning to one of the most important processes in their lives. We believe that anything as important as planned giving deserves the dynamic presentation of a short video, […]

October 22, 2013

Donor Stories Are Perfect for Planned Giving Programs


There is growing interest in using donor stories in planned giving marketing, and MiniMatters was invited to show some donor story videos—and present about some of the science that supports this marketing method—at the Partnership for Philanthropic Planning’s 2013 National Conference on Philanthropic Planning.

Science supports videos that tell donor stories

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June 4, 2013

Planned Giving Days 2013 Was Inspiring


clay storyteller 500 200x300 Planned Giving Days 2013 Was Inspiring %pageThe organizers of Planned Giving Days 2013 created a great program, which included a fascinating keynote address on the first day from Dr. Russell James. Using MRI scans that showed what parts of the brain react when subjects think about planned giving […]

May 28, 2013

Planned Giving Is a Natural for Great Storytelling


We’re very excited that MiniMatters’ Elissa Leif will lead a workshop about inspired storytelling along with Kathy Swayze, President of Impact Communications, as part of Planned Giving Days 2013. As video producers we consider storytelling to be a key part of fundraising, and we have seen it be especially […]