planned giving

Animated Video Gets Donors to Raise Hands for Planned Giving

2020-02-04T20:26:04-05:00

Animated video is a useful planned giving tool

In 2015, the National Center for Homeopathy (NCH) used this customizable, animated video from MiniMatters to reach their members via the web, email blasts and social media, and raise awareness around planned giving opportunities. In response, four donors raised their hands to make planned gifts.

Animated Video Gets Donors to Raise Hands for Planned Giving2020-02-04T20:26:04-05:00

Exciting News about Planned Giving & the IRA Rollover

2020-02-04T13:52:41-05:00

Use the MiniMatters video to Quickly Spread the Word about the New IRA Rollover Rules

U.S. Capitol Photo credit: Kevin McCoy

There’s big news in the world of planned giving and the charitable IRA rollover.

On December 16, the Senate passed a short-term “tax extenders” bill that renews a series […]

Exciting News about Planned Giving & the IRA Rollover2020-02-04T13:52:41-05:00

How to Market a Planned Giving Program in 30 Seconds

2020-02-04T13:57:38-05:00

A planned giving program is an opportunity for nonprofits to realize a substantial boost in their ability to do great work, and for donors to give poignant meaning to one of the most important processes in their lives. We believe that anything as important as planned giving deserves the dynamic presentation of a short video, […]

How to Market a Planned Giving Program in 30 Seconds2020-02-04T13:57:38-05:00

Donor Stories Are Perfect for Planned Giving Programs

2020-02-04T14:02:45-05:00

There is growing interest in using donor stories in planned giving marketing, and MiniMatters was invited to show some donor story videos—and present about some of the science that supports this marketing method—at the Partnership for Philanthropic Planning’s 2013 National Conference on Philanthropic Planning.

Science supports videos that tell donor stories

Donor Stories Are Perfect for Planned Giving Programs2020-02-04T14:02:45-05:00

Planned Giving Days 2013 Was Inspiring

2017-01-23T14:07:10-05:00

clay-storyteller-500The organizers of Planned Giving Days 2013 created a great program, which included a fascinating keynote address on the first day from Dr. Russell James. Using MRI scans that showed what parts of the brain react when subjects think about planned giving […]

Planned Giving Days 2013 Was Inspiring2017-01-23T14:07:10-05:00

Planned Giving Is a Natural for Great Storytelling

2017-01-23T14:07:10-05:00

We’re very excited that MiniMatters’ Elissa Leif will lead a workshop about inspired storytelling along with Kathy Swayze, President of Impact Communications, as part of Planned Giving Days 2013. As video producers we consider storytelling to be a key part of fundraising, and we have seen it be especially […]

Planned Giving Is a Natural for Great Storytelling2017-01-23T14:07:10-05:00