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nonprofit fundraising

Video Production by Keyword – You Can Create a Video Backwards

November 5th, 2013|Featured, Uncategorized|

Sometimes your organization knows you need a video, and exactly what you want for the occasion. At other times, you need a video to kick up your communications efforts, and you don’t know precisely what the subject should be. An […]

Recent Statistics on Online Video Growth and What They Mean for Nonprofits

October 29th, 2013|Featured, Uncategorized|

Google published the results of a study in September which they did in partnership with Millward Brown Digital of two million Americans who had researched a non-profit within the past 12 months; Pew Research released […]

Donor Stories Are Perfect for Planned Giving Programs

October 22nd, 2013|Planned Giving|

There is growing interest in using donor stories in planned giving marketing, and MiniMatters was invited to show some donor story videos—and present about some of the science that supports this marketing method—at the Partnership for Philanthropic Planning‘s 2013 […]

A YouTube Channel Before and After a YouTube Channel Makeover!

September 3rd, 2013|Featured, Uncategorized|

Regular readers may remember that we held a drawing back in March among blog commenters for a free MiniMatters YouTube channel audit. Every YouTube channel needs periodic refreshing to respond to trends, keep up with new features YouTube makes available, and […]
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