True/False Friday: You can’t judge a book by its cover.
True.
But we highly recommend judging a book (or as in this case, two books) by its terrific video:
A cover is just a small piece of a book. A video lets prospective buyers see a good deal […]
Tip Tuesday: A professional start and a professional end does a lot for a video.
They’re called intros and outros—short video bits that you can create once and attach to all your videos. If you’ll excuse the low-tech metaphor (we love low-tech), they’re kind of like book ends.
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Tip Tuesday: Some Associations are exploring YouTube’s potential.
“…[T]echnology will fundamentally change the way associations deliver value. It will enhance or replace existing delivery systems. It will create new ways to add value that […]
Tip Tuesday: Video can be used effectively in an integrated advocacy campaign.
The Leo Burnett advertising agency created this remarkable video and the campaign it depicts. The campaign’s supporters literally fight fire with fire in the process of saving the library in Troy, Michigan from funding cuts:
The agency received a […]
True/False Friday: The latest technology can be a means of preserving the vulnerable past.
True.
If you’re surprised to contemplate that a suite of technology could be the means of preserving an indigenous culture, check out this video about the partnership between the Surui people and Google Earth, Trading Bows and Arrows for Laptops: