video marketing

Video Makes Year-End Fundraising Effective

2017-01-23T14:07:01-04:00

NetworkforGivingDigitalIndex1 Video Makes Year End Fundraising Effective %pageYear-end is an intense time for MiniMatters’ clients–and no wonder! As Network for Good reports, fundraising gets a huge year-end boost, with 30% of donations occurring in December. As the Network for Good’s Digital Index terms them, “generous […]

Video Makes Year-End Fundraising Effective2017-01-23T14:07:01-04:00

Good Stories Come With Good Story Collection Techniques

2017-04-06T22:35:00-04:00

Good stories get everyone excited, and we’ve found they’re the basis for creating compelling video and other digital media. And if an organization builds good story collection techniques, they tend to get really good stories.

The Rockefeller Foundation reports on the value of good storytelling in digital media

RockefellerFoundationRept 300x233 Good Stories Come With Good Story Collection Techniques %pageWe […]

Good Stories Come With Good Story Collection Techniques2017-04-06T22:35:00-04:00

Foundation Video Elements for an Organizational Video

2017-02-19T15:11:41-04:00

Many organizations make their first video a calling card—a video that showcases the business or nonprofit’s main activities, mission, key staff, and culture. It generates excitement and provides an introduction. When the Foundation for Community Association Research worked with MiniMatters to consider foundation video elements, they wanted just this kind of product—a video that would […]

Foundation Video Elements for an Organizational Video2017-02-19T15:11:41-04:00

Viral Video Versus Hero, Hub, and Hygiene Video

2017-01-23T14:07:02-04:00

Wikipedia describes the history of viral video as dating back to email distribution in 1995, and it’s probably fair to say that the idea of viral video has caught the imagination of organizations creating video many times. Who doesn’t want to create a video that will be shared millions of […]

Viral Video Versus Hero, Hub, and Hygiene Video2017-01-23T14:07:02-04:00

Crowdfunding and Video Are a Match Made in Heaven

2017-01-23T14:07:02-04:00

Crowdfunding means exactly what it sounds like: funding from a crowd. When you use crowdfunding, you solicit donations from a number of people for a particular project, and, depending on the model, they may only pay if you gain the funding you need. It lets projects that can attract as little as $10 from many […]

Crowdfunding and Video Are a Match Made in Heaven2017-01-23T14:07:02-04:00

Quick Video Is a Great Way to Share or Respond to Breaking News

2017-01-23T14:07:02-04:00

Nonprofits are in so many places where news happens–political news, noteworthy speeches, publications, and their own and other organization’s major conferences. By getting your organization set up to produce quick video–a short video produced very quickly–you can jump on these opportunities fast to raise your organization’s issues and profile. (Like a cheetah that […]

Quick Video Is a Great Way to Share or Respond to Breaking News2017-01-23T14:07:02-04:00