American Chemical Society

Association Video Thrives on Storytelling

2017-07-31T13:22:47-04:00May 7th, 2013|Featured, Uncategorized|

MiniMatters’ Elissa Leif will be presenting about association video–and particularly that for association foundations–together with Mary Bet Dobson of the American Chemical Society at the Association Foundation Group National Conference. Their subject: “Stories of […]

Fundraising videos should show both beneficiaries and donors.

2017-01-23T14:07:13-05:00November 6th, 2012|Featured, Tip Tuesday, Uncategorized|

Fundraising videos should show both beneficiaries and donors.

Our client the American Chemical Society imagined fundraising videos that would show donors and beneficiaries, and MiniMatters produced it:

It’s kind of a have-it-both-ways approach. Some fundraising videos […]

Association videos benefit from a collaborative process.

2017-01-23T14:07:13-05:00October 23rd, 2012|Featured, Tip Tuesday, Uncategorized|

Association videos benefit from a collaborative process.

As we discussed last week, successful collaboration is the foundation of a good video. Association videos, in particular, can gain quite a return from […]