American Chemical Society

Six Types of Video Inspiration

2020-02-14T11:41:15-05:00

Six Types of Video Inspiration

Striving to communicate what you do, who you are, and the change you create through video? Here are six ways to use video that will inspire your new ideas.

With video, you can:

1. Launch your new project or product

  • We produced the Whiteboard Animation video below for Yale School of Medicine to […]
Six Types of Video Inspiration2020-02-14T11:41:15-05:00

Association Video Thrives on Storytelling

2017-07-31T13:22:47-04:00

MiniMatters’ Elissa Leif will be presenting about association video–and particularly that for association foundations–together with Mary Bet Dobson of the American Chemical Society at the Association Foundation Group National Conference. Their subject: “Stories of Passion: Tips for Capturing and Communicating the Stories of Your Member-Donors.” If this is a hot […]

Association Video Thrives on Storytelling2017-07-31T13:22:47-04:00

Great Video Will Help You Win the Story Wars

2019-04-04T11:50:19-04:00

Great video begins with a great story; we’ve always known this and at core we believe all human beings get this. That’s why we found Jonah Sachs’ book Winning the Story Wars: Why those who tell–and live–the best stories will rule the future quite insightful. In this post we’ll unpack a couple of his points as they […]

Great Video Will Help You Win the Story Wars2019-04-04T11:50:19-04:00

Fundraising videos should show both beneficiaries and donors.

2017-01-23T14:07:13-05:00

Fundraising videos should show both beneficiaries and donors.

Our client the American Chemical Society imagined fundraising videos that would show donors and beneficiaries, and MiniMatters produced it:

It’s kind of a have-it-both-ways approach. Some fundraising videos do a great job of showing generous donors and their reasons for giving. With these […]

Fundraising videos should show both beneficiaries and donors.2017-01-23T14:07:13-05:00

Association videos benefit from a collaborative process.

2017-01-23T14:07:13-05:00

Association videos benefit from a collaborative process.

As we discussed last week, successful collaboration is the foundation of a good video. Association videos, in particular, can gain quite a return from carefully thinking through how to structure internal or external collaborations in order to create the […]

Association videos benefit from a collaborative process.2017-01-23T14:07:13-05:00