Six Types of Video Inspiration
Six Types of Video Inspiration

Video Inspiration

Six Types of Video Inspiration

Elissa Leif2023-07-07T13:43:01-04:00May 9th, 2019|Video Inspiration|

Striving to communicate what you do, who you are, and the change you create through video? Here are six ways to use video that will inspire your new ideas. With video, you can:

1. Launch your new project or product

We produced […]

Association Video Thrives on Storytelling
Association Video Thrives on Storytelling

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Association Video Thrives on Storytelling

MiniMatters2017-07-31T13:22:47-04:00May 7th, 2013|Featured, Uncategorized|

MiniMatters’ Elissa Leif will be presenting about association video–and particularly that for association foundations–together with Mary Bet Dobson of the American Chemical Society at the Association Foundation Group National Conference. Their subject: “Stories of […]

Great Video Will Help You Win the Story Wars
Great Video Will Help You Win the Story Wars

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Great Video Will Help You Win the Story Wars

minimatters2019-04-04T11:50:19-04:00December 11th, 2012|Featured|

Great video begins with a great story; we’ve always known this and at core we believe all human beings get this. That’s why we found Jonah Sachs’ book Winning the Story Wars: Why those who tell–and live–the best stories will rule […]

Fundraising videos should show both beneficiaries and donors.
Fundraising videos should show both beneficiaries and donors.

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Fundraising videos should show both beneficiaries and donors.

MiniMatters2017-01-23T14:07:13-05:00November 6th, 2012|Featured, Tip Tuesday, Uncategorized|

Fundraising videos should show both beneficiaries and donors.

Our client the American Chemical Society imagined fundraising videos that would show donors and beneficiaries, and MiniMatters produced it: It’s kind of a have-it-both-ways approach. Some fundraising videos […]

Association videos benefit from a collaborative process.
Association videos benefit from a collaborative process.

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Association videos benefit from a collaborative process.

MiniMatters2017-01-23T14:07:13-05:00October 23rd, 2012|Featured, Tip Tuesday, Uncategorized|

Association videos benefit from a collaborative process.

As we discussed last week, successful collaboration is the foundation of a good video. Association videos, in particular, can gain quite a return from […]